FRUT

Project Overview: FRUT Frozen Fruits & New Smoothie Range

Client: FRUT

Objective: Revamp the FRUT Frozen Fruits packaging while seamlessly integrating it with a new Smoothie range, maintaining the brand’s premium identity while enhancing visual appeal and clarity for the consumer.

FRUT Frozen Fruits Range:
Our approach to updating the FRUT Frozen Fruits packaging was to infuse a sense of dynamism while preserving the brand’s sophisticated look. We maintained the crisp white background, a hallmark of the existing range, to ensure continuity and avoid alienating long-time users. To bring a fresh perspective, we introduced visual elements that suggest movement and freshness. Fruits appear as if they are falling into the pack, creating an engaging and appetizing visual narrative. This subtle yet effective design choice enhances the appeal of the product, making it more eye-catching on the shelf while staying true to the brand’s elegant aesthetic.

New Smoothie Range:
For the new Smoothie range, we aimed to highlight the product’s premium nature and the quality of its ingredients. Our design features a glass filled with the finished smoothie, surrounded by the whole fruits used in the blend. This approach not only showcases the vibrant and fresh ingredients but also helps consumers understand exactly what’s in their smoothie. The arrangement of fruits around the glass reinforces the product’s natural and wholesome qualities. We retained the sophisticated look that aligns with the FRUT brand, ensuring the new range complements the existing Frozen Fruits line while standing out in its own right.

Design Highlights:
– Frozen Fruits Range: Crisp white background with dynamic fruit visuals suggesting movement, maintaining brand continuity with an upgraded visual appeal.
– Smoothie Range:Glass of smoothie with surrounding fruits, showcasing the blend’s ingredients and preserving the premium feel of the product.

Outcome:
The evolutionary upgrade of the FRUT Frozen Fruits packaging enhances shelf presence and consumer engagement without deviating from the brand’s established identity. The introduction of the Smoothie range visually communicates quality and freshness, aligning with the sophisticated image of FRUT and providing clear, appealing product information.