MPL

Project Overview: MPL – Evolving a Heritage Haircare Brand

The Challenge

MPL is a trusted heritage brand with strong recognition in the haircare category. The challenge was to evolve the brand for today’s dynamic market—grounded in research and consumer insight—while preserving its credibility. The objective was to create a contemporary look and feel that celebrates individuality, clearly differentiates product categories, and communicates the unique benefits and ingredients across the range.

Our Solution

We reimagined the MPL identity through a bold, empowering visual holding device designed to support future brand extensions. A strong colour-coding system and clear iconography were introduced to differentiate categories and variants, while maintaining a cohesive and modern brand presence.

Key Design Features

Category Differentiation

Colour-Coded Variants

• Distinct colour palettes for each product to enable quick shelf recognition
• A consistent design system that unifies the range across formats

The Result

MPL revitalised design successfully bridges tradition and innovation. The refreshed brand speaks confidently to modern African women—celebrating natural beauty, individuality, and self-expression—while strengthening shelf presence and reinforcing MPL position as a trusted name in haircare.

What We Did
Identity Design | Brand Positioning | Packaging Design | Artwork | 3D Rendering