VELHA

Project Overview: Velha Packaging Design – A Mediterranean Culinary Adventure

Client: Alliance Foods

Objective: Create a branding and packaging design for Velha that captures the essence of Mediterranean cuisine and highlights the authenticity of its flavours.

Velha Packaging Design

Velha invites consumers to indulge in a culinary journey through the Mediterranean, transforming everyday dishes with its authentic, vibrant flavours. From grilling fresh sardines with olives and artichokes to enjoying artisanal bread dipped in olive oil and balsamic vinegar, Velha delivers an unmatched taste experience.

Our design approach for Velha’s new launch is inspired by this brand promise. We aimed to encapsulate the essence of Mediterranean authenticity with a packaging design that stands out on the shelf. The striking black slate background enhances product visibility and creates a sophisticated contrast that draws attention to each item.

The design showcases the ingredients in their raw, natural state, emphasizing Velha’s commitment to using genuine Mediterranean produce. This approach not only highlights the quality of the ingredients but also reflects the brand’s dedication to delivering an authentic Mediterranean experience.

Design Highlights:

Striking Black Slate Background: Enhances product visibility and adds a touch of sophistication, ensuring the brand stands out on the shelf.

Raw Ingredient Showcase: Highlights the natural state of the ingredients, underscoring Velha’s commitment to authenticity and quality.

Mediterranean Authenticity: The design captures the essence of Mediterranean cuisine, aligning with the brand’s promise of delivering genuine flavors.

Outcome

The Velha packaging design successfully reflects the Mediterranean culinary adventure that the brand promises. By combining a striking visual backdrop with a focus on raw, natural ingredients, the design communicates Velha’s dedication to authentic, high-quality produce, creating a memorable shelf presence that resonates with consumers.

WHAT WE DID

Identity Design  |  Logo Design |  Brand Positioning  |  Packaging Design  |  Artwork  |  3D Rendering